Strategy. Partnerships. Culture.

We build the deals behind culture.

Coded Consulting Group connects brands with cultural platforms, creators, and communities through partnerships that are credible, strategic, and built to deliver.

01 / OUR POINT OF VIEW

Culture is not a campaign tactic. It is a relationship built through trust, relevance, and shared value.

02 / WHAT WE DO

Two sides.
One ecosystem.

We help brands show up with purpose and help cultural leaders build the infrastructure to grow.

A

For enterprise partners

Brands

We design culturally embedded partnerships that connect companies with Black and LGBTQIA+ audiences through the platforms and leaders they already trust.

  • Campaign and partnership strategy
  • Experiential and digital activations
  • Community and creator partnerships
  • Measurement and partner reporting
B

For founders and cultural platforms

Builders

We turn ambitious ideas into clear offers, fundable opportunities, and operating systems that help cultural organizations move with confidence.

  • Revenue and sponsorship strategy
  • Audience ownership and CRM setup
  • Event operations and business systems
  • Outreach and business development

From first concept through final report, Coded can build the strategy, systems, and execution around the opportunity.

01

Sponsorship Packaging

Decks, pricing, benefits, inventory, and fulfillment plans built to sell.

02

Campaign Development

Culturally relevant concepts across experiential, digital, email, SMS, and content.

03

Audience Growth

CRM, list-building, segmentation, event funnels, and retention strategy.

04

Partnership Management

Prospecting, outreach, negotiation, coordination, and sponsor follow-through.

05

Event Operations

Programming calendars, run of show, vendor coordination, and activation planning.

06

Reporting + Insights

Attendance, engagement, conversion, and post-campaign reporting partners can use.

03 / SELECTED WORK

Built in partnership.

From nightlife and fashion to public events and legacy institutions, our work starts with what makes each community distinct.

PARTNERSHIP DEVELOPMENT

Trappy Hour × MISTR

A year-long partnership connecting sexual health access with one of Harlem's most consistent Black LGBTQIA+ nightlife communities.

52 weekly cultural touchpoints
TARGETED DIGITAL CAMPAIGN

Trappy Hour × Jack'd

A 30-day digital campaign designed to introduce Jack'd Premium membership to Trappy Hour's Black LGBTQIA+ audience through culturally relevant promotion and a dedicated offer.

30-day premium membership campaign
INSTITUTIONAL STRATEGY

Royal House of LaBeija

Building partnership infrastructure and program strategy for a foundational institution in ballroom history and culture.

Legacy positioned for growth
EXPERIENTIAL + SPONSORSHIP

Harlem Pride

Supporting operations and partnership strategy for a signature celebration of Harlem's LGBTQIA+ community.

Community at the center
EXECUTIVE PRODUCTION

Juneteenth in the Park

Leading concept development, sponsorship strategy, partnerships, and production planning for a large-scale Juneteenth cultural experience in New York City.

Culture, commerce + celebration
FASHION + BRAND PARTNERSHIPS

JOSEPHMCRAE

Producing a Fashion Week runway experience and developing brand partnership opportunities that extend the designer's visibility beyond the show.

Runway production + brand deals

04 / HOW WE WORK

Clear strategy.
Real relationships.
Strong execution.

  1. 01
    Find the alignment

    We start with the business goal, the audience, and the cultural truth connecting them.

  2. 02
    Build the opportunity

    We shape the offer, economics, story, and experience into something partners can confidently support.

  3. 03
    Move it forward

    We lead outreach, manage relationships, and keep the work moving from first conversation through execution.

Lawrence Thomas, founder and principal of Coded Consulting Group

05 / ABOUT CODED

Built by an operator. Grounded in community.

Coded Consulting Group is a New York-based strategic partnerships and community engagement firm founded by Lawrence Thomas.

Lawrence has built across digital health, operations, experiential marketing, nightlife, and LGBTQIA+ community organizations. He combines cultural fluency with the structure, relationship management, and follow-through needed to move ideas from conversation to execution.

Lawrence Thomas
Founder + Principal
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