Resources
Build a stronger
partnership idea.
Practical guides to help you describe your value and prepare for the next conversation.
Start here
What belongs in a partnership brief?
Six questions that turn a concept into a useful partnership conversation.
Read the guide →Audience
Know your community. Show your relevance.
A specific, credible audience description is more useful than an inflated reach claim.
Read the guide →Funding + in-kind
Ask for the support that actually helps.
A useful ask connects a contribution to the work it enables.
Read the guide →Partner value
Make benefits meaningful and measurable.
Start with a partner objective, then identify deliverables and an appropriate measure.
Read the guide →Readiness
The evidence checklist
Build confidence by separating what you know, what you estimate and what is still unresolved.
Read the guide →Using the Desk
What Coded review and sharing mean
Saving a draft, submitting for review and approving brand sharing are different decisions.
Read the guide →For creators + organizers
Make your next partnership
easier to explain.
Prepare a clear opportunity. Learn what brands consider.
Choose how to move it forward.